L’Oréal throws a pitch out

lorealL’Oréal New Zealand and ZenithOptimedia are set to part ways after three years together.

L’Oréal announced its intention to pitch the company’s future media planning and buying services.

ZenithOptimedia was invited to participate in the pitch process but declined.

ZenithOptimedia will continue to provide full media services on their business until mid-May 2010, unless a mutual agreement is made to shorten this.

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