The accolades keep flowing for DDB NZ’s Arts Channel radio campaign for Sky TV: after taking home a big bag of metal at Cannes, it has also nabbed a win in the May ORCA awards.
At Cannes, creatives Simon Vicars and James ‘Giant’ Tucker picked up the gold for Best Scriptwriting in the Radio Category for the ‘Pollock’ spot, while ‘Van Gogh’ and ‘Rothco’ received Silver Lion Scriptwriting gongs. All three executions also received a further Silver Lion Campaign Award in the Publications and Media category. And, not surprisingly, after all these recent international plaudits, the local judges (DraftFCB’s creative director James Mok, Trevor Plant, senior lecturer in radio at AUT’s School of Communications Studies and Shaun O’Neill, one of the award-winning creatives behind MediaWorks Radio’s ‘Something Radio’ and also general manager of MediaWorks Radio) said the campaign was a clear winner and gave it 96 percent of the total judging scores.
And here’s what they said: “Absolutely loved the Van Gogh ad, very well written.”; “Nicely targeted. Clever but not snobby.”; and “Should a well-written print campaign be a good radio campaign? This series proves it can. Compelling stores, beautifully written, sweet sales pitch”.
Vicars and Tucker get $250 worth of CD vouchers for their trouble and the entry will go through to the annual Grande ORCA and People’s Choice Awards to be held later in the year (wonder if Dave Fane will be invited back to be MC for this year’s festivities?). If they win that, they’ll probably get a giant cheque.
Sky TV also benefit from the victory: it gets a $5000 radio schedule and, if the ad goes on to win the big one, which seems fairly likely, another $50,000 radio schedule will be awarded (*).