Karma Cola partners with The Roxy Cinema to tickle moviegoers' tastebuds

  • Marketing
  • August 14, 2017
  • StopPress Team
Karma Cola partners with The Roxy Cinema to tickle moviegoers' tastebuds

Karma Cola and Wellington's Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.

With the flavour of cola with a cherry twist, it's the result of Karma Cola’s Cosmo Hawke and The Roxy Cinema’s co-owner and mixologist Ray Letoa bringing their creative entities together. Hawke says they've worked together in the past messing around with cocktails and have always been looking for new flavours.

He says there’s something about The Roxy’s Hollywood glamour that made them think of cherries, and describes the combination of the cherries, Letoa's talent and Karma Cola as "the bomb".

Letoa goes on to describe the cherry cola fizzy as a “nostalgic scent with an olden day citrus backbone”.

“It’s vibrant with a cherry-ness that brings an undertone of tang complemented with sweet vanilla and rounded out with African cola nut. Definitely not sweet but definitely addictive,” he says.

Like all other Karma Cola products, the ingredients are organic, with the cherry concentrate coming from Turkey. And every bottle makes money for the Karma Cola Foundation, supporting cola farmers in Sierra Leone. The Karma Cola Foundation is working to get the farmers and their families back on their feet after a ten-year civil war. It hopes to foster independence, not dependence.

Hawke says the foundation supports a lot of initiatives like educating children, building infrastructure, future proofing food supplies and helping people set up their own businesses.

"Ideas that help eight villages become independent through trade rather than dependent on charity."

“We’re into things that taste good, look good and do good and when we get to play with other companies who are just as excited about these things, just like The Roxy Cinema, it makes work a whole lot more rewarding.”

So far, the foundation has given over $150,000 to the people of Boma and Tiwai communities in Sierra Leone. The Roxy Cherry Karma Cola is available throughout August from The Roxy Cinema and selected outlets.

Karma Cola's partnership with The Roxy Cinema follows its partnership with Best Ugly Bagels in June to create the ‘Karma Bagel’. It was made with cherry and cola jam and $1 from every one sold was donated for the Foundation. In total, $1575 was raised.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century
features

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century

In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest. Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit