Ins and outs, chops and changes…

…as Fiona Woolley swaps postage for precision German engineering, Insight Creative hires a new strat man, Matt Shirtcliffe reprises a South African role, 3rdeye gets Pearced, Nicky Dunn swaps TV for shoes and Oktobor finds a new friend in Radiate Sound. 

Woolley pastures

She was there when Clems was announced as the new agency, but after more than three-and-a-half years in the high-profile role as manager of market engagement and targeted communications with NZ Post that saw her handing out certificates left, right and centre, Fiona Woolley has taken up a new, some might say slightly more glamorous role, as the head of marketing for Audi. She starts on May 30. No word yet on whether she’ll be donating her Mercedes to StopPress.

Victory’s in sight

Insight Creative has appointed Steven Giannoulis as strategic development director across its Australasia business. He will be based in the design company’s Auckland office.

Giannoulis joins Insight from OnePath (formerly ING), where he was general manager marketing and investor services. An experienced brand and marketing strategist, he previously ran his own marketing and management consultancy and held marketing roles with the Lotteries Commission, Tower and AXA.

“Steven brings business development expertise to the table, which will benefit our business and our clients across Auckland, Wellington and Sydney. Steven’s ability to span both creative and corporate environments only serves to strengthen our broader offering across brand, web and investor relations,” says Mike Tisdall, managing director of Insight Creative.

Stephanie Gasperini left her role as Insight’s chief executive in January after six years with the company and Tisdall then took on a new role as managing director.

Africa calling

Matt Shirtcliffe, bear-skin rug lover and creative director of eponymous indie Shirtcliffe and Co, which opened its doors last year when he left his Saatchi & Saatchi post, is bound for Johannesberg in July as an overseas chair of the Loeries Awards, where he’ll oversee juries for the Live Events, Direct and PR categories. He chaired the awards two years ago.

“They do some world class work over there, so I’m looking forward to seeing more. And the trip will come at a good time, at the end of our first year.”

Since launching, he says the business has grown steadily, maintaining its focus largely on clients with ties to the land.

In February they were joined by Jane Eagles, former general manager at AIM Proximity, where she worked with Matt for many years.

“We’re really lucky to now have Jane involved. She has a loads of experience, a complementary skill set, passion for the land, and having worked together on so many campaigns in the past we’ve been able to naturally pick up where we left off.”

Shirtcliffe’s wife Mary is also playing a key part in the business, applying her background as a farmer and rural advisor, and combining it with their ongoing interest in sheep and beef farming in southern Hawke’s Bay.

“She’s on the farm at the moment and I think she’s missing her desk job. Reckons it’s blowing dogs off chains.”

Eyes on the prize

Boutique recruitment agency 3rdeye has appointed Lucy Pearce as talent manager – creative and digital. Pearce brings to 3rdeye many years of experience in talent recruitment and client service from her time at Auckland Audio, Word of Mouth voice talent agency and Oktobor.  You can reach her on [email protected]. or 09-966 1853.

Dunn deal

Nicky Dunn has left her post at ThinkTV to head up the group marketing team at newly jazzed up shoe brand Ziera.

For queries, contact either [email protected] or [email protected].

Oktobor reign

Radiate Sound has become the first boutique media company to locate its business at the Oktobor studios in Sale St.

“I’d like to congratulate Radiate Sound on setting up their unique take on commercials sound production at Oktobor,” says Oktobor group managing director, Bruce Everett. “There is a growing interest from a number of companies of a similar size who are thinking about joining our growing community and Radiate are a great example of how Oktobor can support small media production boutiques by sharing our resources and great location in Freeman’s Bay.”

Radiate Sound says the move to the Oktobor precinct was inspired by the fact that it could offer a more complete package to clients by utilising Oktobor’s infrastructure and offer clients more for their money.

The building also houses Dubsat AAV and Oktobor’s big new CG animation business Oktobor Animation, which services Nickelodeon Studios and creates The Penguins of Madagascar and other US animated television series.






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