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In the Cannes

A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, an overall increase of 19 percent versus last year. And, after a total of 347 entries from New Zealand across almost all of the 15 categories, the Kiwi contingent will be aiming to improve on its rather slim takings last year when things kick off in ten days. 

There are two new categories this year, Mobile and Branded Content & Entertainment, which are added to Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated.

Creative effectiveness and Cyber were the only categories to chart declines, while PR, Radio, Film Craft, Direct and Promo and Activation had the biggest increases.

Category 2011 2012 % Variation
2010 v 2011
Branded Content & Entertainment Lions

800

Creative Effectiveness

142

92

-35%

Cyber Lions

2835

2458

-13%

Design Lions

1774

2182

+23%

Direct Lions

1858

2357

+27%

Film Lions

3310

3475

+5%

Film Craft Lions

1322

1721

+30%

Media Lions

2895

3247

+12%

Mobile Lions

965

Outdoor Lions

4490

4843

+8%

PR Lions

819

1130

+38%

Press Lions

5415

6056

+12%

Promo & Activation Lions

2125

2674

+26%

Radio Lions

1363

1784

+31%

Titanium & Integrated Lions

480

517

+8%

TOTAL

28828

34301

+19%

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