He’s been on the wall for Daikin, he’s been on a bike for Rexona, he’s been in a video with his dad for Adidas, and he’s been in his undies for Jockey, but brands just can’t get enough of the commercial dream that is Dan Carter, so now he is trying to keep up with a working mum in a new spot for Healtheries.
Farrimond, which recently won a pitch for the business against a rumoured list of M&C Saatchi and Naked (just before it shut up shop in Auckland), is behind the ad and The Story Board filmed it. It’s thought Shine was the incumbent.
Carter, who recently extended an endorsement deal with Adidas until 2016 alongside Richie McCaw, announced his new commercial relationship with Healtheries on Twitter last week. No doubt he’ll be ‘feeling good from the inside out’ by washing down a few multi-vitamins with a nice glass of For Everyone flavoured milk.
He said in a statement: “I’ve got a busy lifestyle – travelling, training, playing rugby and now as a family man – so I’d been using Healtheries products long before I was approached to be a brand ambassador for them. I believe that no matter how full-on your life is you need to be doing all you can to get the most out of life, and Healtheries multivitamins and supplements help me do that. It’s about knowing I’m doing everything I can to be healthy and look after my body. Healtheries is a brand that looks after people’s well being and helps make it easier for everyday Kiwis to to feel healthy – so it’s a perfect fit for me. And the fact that Healtheries products are researched and formulated right here in New Zealand, by New Zealanders, for New Zealanders is the icing on the cake.”
Client: Fiona Arthur and Geoff Norgate
Creative team: Kim Ellison/Pete Force
Account Service: Mike Knowles/Jane Hooson
Film Co: The Story Board
Director: Miles Murphy
Producer: Tanya Cathro
Sound: Factory Studios