GroupM has announced Choreograph – a new global data company that brings together the specialist data units of GroupM and Wunderman Thompson into a single company.
Choreograph’s primary role is to orchestrate and integrate data sets, including managing clients’ first-party data, expand audiences for growth, and use data to optimise and improve media, creative and consumer experiences.
GroupM Australia Chief Technology & Transformation Officer, Ryan Menezes, says: “We are thrilled for the launch of Choreograph, our purpose-built and privacy-first data and technology company. While the digital landscape continues to evolve, WPP and GroupM clients in Australia & New Zealand are relying on us as trusted and consultative partners who can assist them in extracting the most value out of their data assets.
“Choreograph helps our clients’ first party data take centre stage, enabling future identity solutions that drive business growth and authentic creative and consumer experiences that improve media and marketing effectiveness. Our open, agnostic and flexible approach ensures that we can deliver on our core belief that clients – with consumer permission – should own and maintain absolute control over their first-party data.”