When Special Group came up with The Gravity Coffee Run, they thought well beyond the parameters of the 30-second spot and drummed up a fully integrated, made-for-radio promotional campaign using the talents of More FM and one unsuspecting intern. And the ORCA judges loved it, naming it the winner for September.
Judges Cleve Cameron (JWT), Chris Schofield (DDB) and Josh Lancaster & Jamie Hitchcock (Assignment Group) unanimously voted Special Group’s entry as the latest ORCA winner, praising it for being a “fantastic use of radio–going beyond ads, creating excitement and surprise” and “a brilliant, pure radio idea”.
The Special Group team of Rob Jack, Tony Bradbourne, Ant Wilson and Iain MacMillan now go through to the Grande ORCAs, where they’ll be competing for the trip for two to the Cannes Lions. They also get $500, limited edition Martin Horspool certificates (his robot masterpieces are something to behold) and a $5,000 radio schedule for Gravity Coffee. Read more about The Gravity Coffee Run in this month’s Radio Riffing article
To enter the ORCAs and to listen to this month’s winning campaign, visit trb.co.nz.