Farmers wins November Ad Impact Award with an emotional Christmas story

  • Advertising
  • December 15, 2017
  • StopPress Team
Farmers wins November Ad Impact Award with an emotional Christmas story

The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.

The TVC takes the audience on a Christmas journey with an emotional story about a seemingly grumpy old man, played by Ian Mune, delivering some much needed festive joy to his neighbours.

The takeaway message is about the gift of giving at Christmas time and the pleasure Kiwis get from helping those in need. It also shows how a special bond can be made between generations and how simple acts can be made very special, each and every day


According to Colmar Brunton, the TVC makes Kiwis love the Farmers brand, with the New Zealand public saying that it makes Farmers more appealing to them.

“The ad is also believable and most importantly it as created a lot “talkability” for the brand. This new creative approach from Farmers has been well received by consumers and the industry alike.”

While it was Farmers that took out the award for November, Tip Top and Dulux also get a mention for achieving good results and being seen as trendsetters and being different.

November saw Tip Top release its ‘Good to Share’ campaign about ice cream's role in the Kiwi summer, while Dulux released a new ‘Colours of New Zealand’ campaign that was re-recorded after the audience pointed out mispronounced local place names.

Reflecting on all the winners from this past year, Colmar Brunton says it’s top three tips for success include well-branded creative for top of mind awareness, clever use of story-telling to gain attention, and providing an emotional connection with consumers.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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