The evolution of big brand logos

  • Design
  • July 24, 2012
  • StopPress Team
The evolution of big brand logos

Logos are a wonderful thing. Executed correctly, they can become an instantly recognisable representation of your brand. But for some brands, the need to evolve the logo is irresistible and, if you look at some of these before and after logos posted by Stock Logos, highly necessary.

The Apple, Cannon, Kodak and Nintendo logos have undergone massive transformations, the modern logos for each virtually unrecognisable when compared to the originals. Elsewhere, Firefox (originally called Phoenix) did away with its flaming red phoenix in favour of something a little more apt for its new name.

There are exceptions to every rule and many brands, like Nike, have remained successful without having to freshen up their logos. And in fact, sometimes old is indeed better. Take the palaver that ensued after clothing chain Gap attempted to change its logo last year. The new logo was subject to a barrage of criticism, much of it directed though its social media channels of Facebook and Twitter. So much so, in fact, it reverted back to its original logo almost as quickly as you can say “clothing made using child labour”.

Check out Stock Logo’s other before and after shots here.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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