JOLT, a sustainable electric vehicle charging and digital Out of Home advertising network in Australia and New Zealand, is introducing its business model in the UK, giving advertisers the opportunity to connect with audiences from both roadside locations and EV charging stations at scale.
The first Out of Home JOLT screens have been installed in the London borough of Barnet, with plans to roll out thousands more screens across London and the UK in the coming years.
Leading brands Audi, Aviva and EDF have been announced as the category-exclusive advertising launch partners for the new UK network, taking advantage of JOLT’s authentically sustainable advertising solution to reach high quality audiences.
The UK is JOLT’s third international market after successfully launching in New Zealand in November 2022, and its recent announcement to roll out 5,000 chargers in Canada this year in partnership with TELUS.
JOLT is continuing to work to build charging infrastructure in partnership with governments, cities, utilities, transit authorities and private landowners across New Zealand.
JOLT New Zealand Country Manager, Chris Monaghan, says: “This partnership is a fantastic validation of JOLT’s business model. Kiwi EV drivers have been loving our free, fast and clean charging to date, and it’s something we’re excited to take to the Northern hemisphere. New Zealand was JOLT’s very first global market expansion, and it’s great to see learnings from New Zealand contributing to JOLT’s expansion on a global stage.”
JOLT CEO, Doug McNamee, says: “We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that run on renewable energy and providing advertisers with a premium digital Out of Home network. This drives our mission to enhance the accessibility and convenience of EV charging infrastructure across the UK and contribute to a greener future by reducing air pollution and providing advertisers with a premium, engaged audience.
“The launch of the JOLT digital out-of-home network in the UK brings a unique offering to UK advertisers. We’re excited to see our offering already being embraced by some of the UK’s most progressive and ESG-integrated brands. By choosing an advertising platform that helps foster green mobility, brands have a real-life opportunity to play their part in reducing transport-led emissions and contributing to a greener future.”
Audi UK Head of Marketing, Tony Moore, says: “Epitomising impeccable design, supreme comfort, and an array of cutting-edge technologies and innovations, our Audi e-tron range establishes our leadership in the UK’s electric vehicle revolution.
“We are excited by our advertising launch partnership with JOLT, who will play an important role in delivering enhanced charging infrastructure accessibility and daily free charging for our electric vehicle owners.”
As part of the UK roll-out, advertisers will be given the opportunity to connect and engage with high-quality, engaged roadside and EV charging audiences across the network’s digital screens. JOLT’s digital out-of-home network uses 100 percent sustainable energy, enabling brands to also reduce their carbon emissions in local communities while advertising.
Across the JOLT UK EV charging network, similar to the customer proposition JOLT delivers in New Zealand, all electric vehicle drivers can access 7 kWh of free charging per day, which equates to 40 to 50 kilometres of range and 15 to 20 minutes of charge time, depending on the vehicle. Drivers can save approximately $1,000 per annum by charging with JOLT.