The PRINZ Awards – now celebrating 47 years of the PR and communication management industry’s excellence in creativity – have been revamped and entries are finally open for 2021.
Entries are welcomed until 4pm, Tuesday 23 February with late entries accepted until 4pm, Wednesday 3 March.
PRINZ Awards Chief Judge, Kate Woodruffe FPRINZ, says the 2021 Awards will shine a light on the value and dedication that the profession demonstrated across various sectors throughout 2020.
“The PRINZ Awards provide an opportunity to spotlight the heroes behind the work that has made a positive impact to the communities that their organisations or clients serve.
“I expect our awards entries will showcase the industry’s outstanding strategic thinking and creative problem solving that have helped businesses and the public sector through the particularly challenging past twelve months.”
New elements have been introduced this year, including an expansion on categories, a three-stage judging process, a new submission platform and an extended submission period. Entrants are also able to enter a piece of work, campaign or project in multiple categories at a reduced rate.
The 2021 categories are:
- Corporate and Business Public Relations
- Consumer or Customer Relations
- Community Relations and Engagement
- Financial Communications and Investor Relations
- Government Relations and Public Affairs
- Internal Communications
- Issues, Crisis or Reputation Management
- Marketing Communication
- Experiential and Activation
- Best Use of Media Relations
- Best Use of Digital and Social Media
- Best Influencer Campaign
- Most Innovative Campaign
- Sally Logan-Milne Young Practitioner of the Year
- Paul Dryden Tertiary Award
- PR In-house Team of the Year
- BusinessDesk PR Consultancy of the Year (one to seven staff)
- BusinessDesk PR Consultancy of the Year (more than seven staff)
Winners will be celebrated at the PRINZ Awards Gala Dinner at Auckland’s Aotea Centre on Thursday 27 May.