It’s the race that stops the nation and JCDecaux is backing Emirates Team New Zealand all the way.
The leading OOH company has been selected as the exclusive supplier of digital outdoor advertising billboards for the upcoming summer of sailing, including the 36th America’s Cup.
To be held in Auckland from 6-21 March 2021, it’s expected to be one of the biggest sporting events of the summer.
JCDecaux’s large-scale, nationwide OOH campaign intends to build excitement around the team and its America’s Cup defence and keep audiences up-to-date with engaging content as the Kiwis look to defend their hard-fought 2017 title.
The campaign will feature on a selection of JCDecaux’s most prominent and impactful Digital Large Format touchpoints in proximity to the team’s Viaduct Harbour headquarters as well as key locations in entertainment hotspots and airports across Auckland, Hamilton, Wellington, Christchurch and Dunedin.
JCDecaux New Zealand Country Head, Mike Watkins, says: “Kiwis are almost as passionate about sailing as they are about our beloved All Blacks, so the summer sailing events are expected to generate a huge level of excitement across New Zealand.
“The partnership with Emirates Team New Zealand will allow us to showcase the team in a really engaging way to help build excitement while people are out and about. Out-of-Home has the unique ability to keep everyone connected to the team and foster a sense of unity, community and comradery.”
Emirates Team New Zealand CEO, Grant Dalton, adds: “Partnering with JCDecaux is a great opportunity to extend the presence of the base beyond the Viaduct and into Auckland and around the country.
“We JCDecaux Australia & New Zealand have some exciting plans for these billboards and can’t wait till racing starts to show off what we have planned with JCDecaux.”