DIY battle month: Dulux beats Gilrose Finance and Valspar to claim October's Ad Impact award—UPDATED

  • Ad Impact
  • December 1, 2015
  • StopPress Team
DIY battle month: Dulux beats Gilrose Finance and Valspar to claim October's Ad Impact award—UPDATED

Dulux has won Colmar Brunton’s Ad impact award for October with its 'Marker' campaign, which uses the expertise of the Myth Busters duo to put their new wash and wear paint to the test. 

In this series of Dulux ads we see the pair give the walls some grief and then show how easily wine, ink or other substances wash off. 



​Colmar Brunton's Harriet Dixon says the “Marker” ad is seen as setting trends for the Dulux brand as the new information about the wash and wear paint is considered by viewers to be easy to understand, relevant to them and credible. This message creates memorability and helps to develop long term brand equity as a high level of appeal and brand affinity is associated with it. This culminated in a large number of viewers saying that they are more likely to use the Dulux paint as they feel it delivers the main thing that need from a paint.

October was certainly a good month for DIY ads, with the runner-up position going to Gilrose finance’s “DIY Loan” ad while third place was taken out by Valspar.

The Gilrose spot features a tool belt sporting blue and red bird and espouses the possibilities for “upgrading your nest” with a Gilrose loan while Dulux rival paint manufacturer Valspar’s spot, building on the current trend of anthropomorphic advertising, stars a pair of chameleons discussing the colour they painted the wall in their home.


In recent months, the paint category has heated up substantially with the official launch of Valspar on the market. The US brand has made major marketing push in the local market, running a multi-channel campaign across all available channels.

Until last year, Dulux spent the most on advertising in the category. However, Valspar's big splash out this year could see it feature quite high on the list as well.  

This story originally stated that Dulux 'Colour View' had won the October round.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thankyou’s latest campaign combines scent and charity work

  • Advertising
  • May 20, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit