In honour of Mental Health Awareness Week 2024, Domino’s stores nationwide are gifting customers limited edition Conversation Cards to encourage them to check in with their loved ones.
Nearly half of Kiwis experience a mental distress or illness at some point in their lives, a figure that is increasing each year. The cards have been designed in collaboration with Youthline as a tool to help initiate important conversations around mental health, anxiety and overall well-being. They feature prompts that include:
· If you could share a pizza with anyone in the world, who would it be?
· Who is someone you admire and why?
· What are you grateful for?
· What is the best advice you have received?
With the theme for Mental Health Awareness Week ‘Community is…what we create together’, the cards align perfectly, serving as a tool to bring people together and support each other’s mental health.
The Conversation Cards are a part of Domino’s wider Minds & Meals charity network, created to support youth mental health. Minds & Meals partners with mental health organisations to support young people to thrive, including Youthline here in New Zealand.
“As an employer of choice for thousands of young Kiwis, it’s important that we care,” says Domino’s ANZ CEO and Minds & Meals Chairperson Kerri Hayman.
“This campaign aims to raise awareness about the importance of mental health, as well as encourage our customers to engage in conversations about mental health with their loved ones. After all, no matter who you are or what you’re going through, pizza has a way of making things better!”
Domino’s Minds & Meals General Manager Christine Bryant agrees, believing that pizza can deliver fresh hope in a time of crisis.
“Pizza has a way of making things better. it can be there for you and those you care about faster than you can say, “extra cheese please!”.
“A warm meal and a conversation with a loved one can be powerful allies in navigating life’s greatest challenges, especially when there’s comfort and connection baked into every slice.”
The cards will be given away in Domino’s New Zealand stores throughout the duration of Mental Health Awareness Week (23 – 29 September) while stocks last.
