MediaWorks has launched rova.nz as a new digital platform that brings live music and entertainment
from its 10 loved radio brands into one location.
It also includes custom playlists, exclusive podcasts, news, videos and competitions. The on-demand platform promises Kiwis a world of homegrown entertainment that can be curated and personalised to individual tastes.
MediaWorks Content Director Leon Wratt says, “This is an entertainment platform made for Kiwis by Kiwis. We wanted to cut through the sameness of global offerings with a uniquely New Zealand experience.
“Our radio stations already reach more than 2.44 million* people weekly across Aotearoa and more than 1.1 million** engage monthly with our digital content. People are on the move and using different devices
across the day. rova.nz will make it easier to stay connected wherever they are in the world, and to discover something new from a multitude of audio and video content.
“rova.nz will be like that best mate who’s the first to hear about a new band, recommend a brilliant podcast or send viral videos – before they’re viral. We’ll have the music people love plus some good chat, we’ll keep our audiences informed, make them laugh, and it can all be tailored to provide each user a unique listening experience.”
The new digital platform was designed by the local team of renowned global innovation and design
company, AKQA.
By encouraging deeper engagement and more reasons to visit, rova.nz not only enhances the entertainment experience but evolves into a powerful, hyper-targeted data led advertising platform.
