One company in the letterbox marketing space has decided to grab the ‘bull by the horns’ and drive home a powerful message for New Zealand businesses to ‘get real’…
REACH (formerly ReachMedia) offers digital marketing services alongside its letterbox campaign product, so the depiction of digital scrolling zombies is an interesting one. However, the objective of its latest campaign – which leverages a good dose of creativity and humour, is about getting both your offline and the online marketing working together for maximum cut-through. And when you look at the rise of consumer apathy towards advertising and then conversely, the engagement level with channels like the letterbox, you can easily see why ‘real’ media channels like the letterbox are on the resurge.
REACH CEO Struan Abernethy, who is a serious advocate for growing New Zealand business, says: “….the letterbox just needed a new message. We’ve brought ‘sexy back’ to a powerful channel that more than 3000 New Zealand businesses use regularly. More targeted than ever before, sustainable paper sources and more than a million purchasers each week. Wrap it and reinforce it in people’s homes with smart digital marketing and well, you’ve got yourself a place at the ‘zombie attention’ table… ”
