DDB’s powerful water safety message for the Coastguard has taken out the NAB’s April Newspaper Ad of the Month, with M&C Saatchi’s ‘Spilt Coffee’, the latest in its series for Warehouse Stationery, receiving a Highly Commended to add to wins in the March and September rounds.
Tony Clewett from DraftFCB, Richard Loseby from Ogilvy and Crispin Schuberth from Barnes Catmur & Friends were on judging duty.
“It ran prior to one of worst weather days so very pertinent timing,” they exclaimed loudly. “The haunting nature of the message lent itself to newspapers’ brooding newsprint imagery.”
DDB’s creative team will receive $250 cash and the ad is sponsored by the NAB into the 2012 Axis Awards. It will also become a finalist in the 2011 $10,000 Newspaper Ad of Year competition. Check out the other ads gunning for the title here.
Client – Christine Haru, New Zealand Coastguard
Agency – DDB
Executive Creative Director – Toby Talbot
Creative Director – Regan Grafton
Head of Art – Dave Brady
Creatives – Rory McKechnie, Damian Galvin, Lisa Fedyszyn, Jonno McMahon
Retoucher – Gordon Moir
Managing Partner – Scott Wallace
Account Manager – Nisa Solipo