DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s ‘Demand equal pay’ and Volkswagen’s ‘Beetle to win a Beetle’ ads taking out the December and January rounds respectively.
The judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad, which entices people to make the iconic VW beetle shape with
their bodies in order to win a VW, “is an inspired way to induce beer gut envy,
particularly if those beer guts have just enjoyed a good holiday season”.
A special
mention went to Saatchi & Saatchi’s Radio Hauraki campaign, with its new logo and headlines such as ‘Hauraki, Fresh from Rehab’, ‘Music should make you
deaf not dumb’, and ‘Breakfast, guaranteed to go down the wrong way’.
As for YWCA Auckland’s ad, the judges commented that “The chicks voted for more pay,
the bloke voted for a boner”, whatever that means. A special mention went to bcg2’s Avigra ad, ‘It’s not the end of the world’, which tied into the Mayan doomsday prophecy on 21 December.
To view all the finalists in the current Newspaper Ad of the Year series, and to enter, visit the News Works
website.
Credits for December
Agency – DDB
Group New Zealand
Client – YWCA
Auckland
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Copywriter/art director: Jonathan McMahon, Lisa Fedyszyn, Simone
Louis, Toby Morris
Account Director: Jenny Travers
Account Executive: Amy Pollock
Managing Director: Justin
Mowday.
Planner: Jamie Barrett
Print Producer: Andy Robilliard
Print Designer: Amanda Summersby
Client:
Monica Briggs – CEO YWCA Auckland
Shelley Geenty – Marketing & Communications Manager YWCA
Auckland
Kate Sutton – President YWCA Auckland
Credits for January:
Agency – DDB Group New Zealand
Client – VW
Executive Creative
Director: Andy Fackrell
Creative Director: Gavin Siakimotu
Creative Director: Natalie Knight
Creative: Kevin Bachtiar
Creative: Sasha Arandelovic
Group Business Director: Scott Wallace
Account Director: Susie Darling
Account Manager: Lara Christie
Account Executive: Ellie Hackshaw, Kamilla Harker
Producer: Nick Conetta