DDB savours summer with dual newspaper ad of the month victories

DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s ‘Demand equal pay’ and Volkswagen’s ‘Beetle to win a Beetle’ ads taking out the December and January rounds respectively. 

The judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad, which entices people to make the iconic VW beetle shape with
their bodies in order to win a VW, “is an inspired way to induce beer gut envy,
particularly if those beer guts have just enjoyed a good holiday season”. 

A special
mention went to Saatchi & Saatchi’s Radio Hauraki campaign, with its new logo and headlines such as ‘Hauraki, Fresh from Rehab’, ‘Music should make you
deaf not dumb’, and ‘Breakfast, guaranteed to go down the wrong way’.  

As for YWCA Auckland’s ad, the judges commented that “The chicks voted for more pay,
the bloke voted for a boner”, whatever that means. A special mention went to bcg2’s Avigra ad, ‘It’s not the end of the world’, which tied into the Mayan doomsday prophecy on 21 December.  

To view all the finalists in the current Newspaper Ad of the Year series, and to enter, visit the News Works

Credits for December

Agency – DDB
Group New Zealand

Client – YWCA

Executive Creative Director: Andy Fackrell

Creative Director: Steve Kane

Copywriter/art director: Jonathan McMahon, Lisa Fedyszyn, Simone
Louis, Toby Morris

Account Director: Jenny Travers

Account Executive: Amy Pollock  

Managing Director:  Justin

Planner: Jamie Barrett

Print Producer: Andy Robilliard

Print Designer: Amanda Summersby


Monica Briggs – CEO YWCA Auckland

Shelley Geenty – Marketing & Communications Manager YWCA

Kate Sutton – President YWCA Auckland

Credits for January:

Agency – DDB Group New Zealand

Client – VW

Executive Creative
Director: Andy Fackrell

Creative Director: Gavin Siakimotu 

Creative Director: Natalie Knight 

Creative: Kevin Bachtiar 

Creative: Sasha Arandelovic 

Group Business Director: Scott Wallace 

Account Director: Susie Darling 

Account Manager: Lara Christie 

Account Executive: Ellie Hackshaw, Kamilla Harker 

Producer: Nick Conetta

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