Creo gets Hotwired

  • Digital
  • February 27, 2012
  • StopPress Team
Creo gets Hotwired

Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.

Creo has adopted the new moniker following Hotwire’s expansion into the US last year and its integration of Australian issues management firm CPR.

The rebrand is centred on a new website with audio and video content, highlighting the company's digital media expertise.

"A key part of this offer is the cultural fluency in digital media that really defines the Hotwire brand," saysHotwire NZ general manager Hamish Anderson. "At our launch party we provided clients and friends with copies of our 2012 digital trends paper Ten driving forces in digital marketing and the reaction was uniformly welcomed as providing a fresh perspective on digital PR."

Jayne Dullard, chief executive at Hotwire and CPR Australia-NZ says the company is on a growth trajectory.

"Because we live under one ‘roof’ our clients have seamless access to an integrated service across the spectrum of influencer relationships. This is an innovation in service delivery that is unmatched in the local market. It’s a very exciting time to be part of the Hotwire story.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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