Creatives put best feet forward with unveiling of Best Awards finalists

Take a radio fashioned out of pavlova, some interactive nappy packaging, a 21st birthday party invite, mix it with a giant rubber duck and a home brewing system and what do you get? A snapshot of Kiwi creativity by way of the finalist entries for this year’s Best Awards, thanks to the folks at The Designer’s Institute of New Zealand.

The results are just out and after a quick perusal through the finalists in all four categories — Graphic, Interactive, Product and Spatial — we’re picking the judges are going to have some tough decisions to make when it comes to singling out the best of the best for the grand awards ceremony on October 7.

Thrown into the mix are all the regular culprits—Strategy with 25 finalist nods, Alt Group with 23 and Special Group picking up 10. Elsewhere Shine, Colenso, DDB, DNA, Clemenger BBDO, Resn and Salted Hearing are also in contention.

So without further ado, here’s a selection from the very impressive pack.


Aim Proximity: Crash Test Eggs

The Church: New Zealand Symphony Orchestra. Season 2011 Brochure








Dashwood Design: Treasures Packaging








DDB Group New Zealand. DDB Animated Calendar








Clemenger BBDO: ‘Sounds Like Us’ Posters








Clemenger BBDO: REAL New Zealand Festival








DNA: DNA 21st Birthday


Whybin TBWA\: adidas Super Obsessed

Supply: Creating Futures







Salted Herring: Whittaker’s Chocolate Brand Site

Allpress Espresso: Allpress Cafe Finder







Alt Group: Auckland Museum – I AM Cheryl campaign TVCs

Resn: RNZAF: Challenges








Obviously not much from the product side of things relating to the marcom industry, but we know that you all at least appreciate a good brew, which is why we’ve singled out this stealthy, styly and rather steely home brewing system.

Burroughs Pilcher Design Limited: WilliamsWarn Brewer









Running with Scissors: Running with Scissors

Icebreaker: New Icebreaker TouchLabs in New York, Vancouver, Auckland and Wellington

Special Group: FOUR / Duck

















And if that hasn’t satiated your design appetite quite enough, head along to the Best Awards website to check out the remaining finalists.

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