DDB New Zealand is already cracking open a few celebratory bottles after the cheeky and very clever Steinlager campaign helped win it the whole account (and managed to sell boatloads of classic white cans). And now it’s added another big Lion brand to the stable after being handed the Lindauer account without a pitch.
“Lindauer is already New Zealand’s number one bubbly, it’s 100 percent produced in our own country, and there’s huge potential to grow it even further both on and off-shore,” says Justin Mowday, DDB’s managing director.
Lindauer was purchased by Lion from Pernod Ricard at the end of 2010, where it was taken care of by TBWA\. And, slightly surprisingly, Lindauer is Lion’s third biggest trademark, behind Speight’s and Steinlager.
“The addition of Lindauer without a pitch further cements our strong relationship with Lion,” he says. “All parts of DDB Group will be working on Lindauer. Interbrand leading design, Mango leading PR and events, RAPP/Tribal leading direct and digital and DDB developing the core brand strategy, communications idea and coordinating the entire campaign. This is a prime example where the breadth and depth of expertise across the group delivers a full solution to our client, in an efficient and cohesive manner.”
As well as Steinlager and Lindaeur, DDB also holds Corona, Budweiser, Stella Artois and Lion Red.