Colenso ties up McLeish

  • Advertising
  • March 30, 2012
  • Ben Fahy
Colenso ties up McLeish

Colenso's ex head of planning James Hurman sailed away to China recently, and Colenso BBDO has named Andy McLeish, who has been acting head of planning over the past month, as his replacement.

"Andy has really stepped up and done an amazing job balancing communication and business planning since taking on the role informally," says Nick Garrett, Colenso BBDO's managing director. "Andy's appointment highlights the depth of talent within the agency. He has an impressive background and has proven to be a huge asset to Colenso over the past 18 months, so he was the obvious choice for the role."

It's not clear whether McLeish's previous role will be filled.

McLeish joined Colenso in October 2010 from TBWA\ Auckland, where he was the senior strategic planner, working across clients including ASB, Sovereign Insurance, The Radio Network, Adidas and Mercury Energy.

Prior to that he spent 15 years on the client side in various marketing roles, most recently six years with NZ Lotteries. Over that time he held a variety of roles from marketing management to strategy, new product development and innovation, finishing as acting marketing director before making the switch to agency.

"It's been brilliant working with Andy," says Nick Worthington, Colenso BBDO's creative chairman. "He's passionate about big ideas and the power of creativity, and has made a huge impression in a small amount of time with our key clients."

McLeish will oversee brand planning and look to further integrate digital and customer relationship management into Colenso's core planning strategy.

"We've got a world class planning team here, and I'm delighted to have been given the chance to step into the role and lead the team and the strategic function across the business," he says.

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  • Radio New Zealand
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