BBDO put more trophies in the treehouse

  • News
  • November 18, 2009
  • StopPress Team
BBDO put more trophies in the treehouse

yellow treehouseColenso BBDO/AIM Proximity have a few more trophies to put on the treehouse mantelpiece after it was given some big ups at the Digital Media Awards in Shanghai.

The Yellow treehouse took out the platinum award for best digital campaign of the year (as well as two other gold awards) and BBDO/AIM Proximity was named digital agency of the year.

Chris Baylis, ECD at Tribal DDB Amsterdam and chairman of the Digital Media Awards judges, said the work "fulfilled the maxim that people go online to find something worth talking about".

“This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,” he said.

Along with the Yellow treehouse awards, Colenso/AIM Proximity picked up a silver for The Warehouse's 'Get the Secret', and bronzes for the Vodafone 'Pass the Parcel' for and the V $100 cash drop. And Tribal DDB/Rapp nabbed a silver for ANZ's 'Getting U Thru', making a grand Kiwi total of seven.

Check out all the winners here.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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