Cannes 2014: trio of Kiwis shortlisted in PR category

  • Cannes Lions
  • June 16, 2014
  • StopPress Team
Cannes 2014: trio of Kiwis shortlisted in PR category

Three Kiwi submissions have been shortlisted in the PR category at the 2014 Cannes Lions. Saatchi & Saatchi leads the charge with two beer-related nominations, while DDB is in contention for creative executed for animal rights.

As usual, the PR category was something of a misnomer, in the sense that all the shorlisted Kiwi entries come from agencies rather than PR companies.

In fact, the only Kiwi agency to enter the category was Anthem, which submitted its Need2Know campaign for IAG in three categories.       

New Zealand Finalists:

Saatchi & Saatchi New Zealand and ApolloNation NZ: Tui 'Catch a MIllion' campaign for DB Breweries.

DDB Group New Zealand: 'Animal Strike' campaign for Animal Justice

Saatchi & Saatchi NZ: 'Tui Beer Plumber' campaign for DB Breweries 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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