Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

  • Research
  • April 14, 2015
  • StopPress Team
Call me loyal: lend us your brain for research into the role of rewards and incentives, win Timex tracker band

Whether it's a set of knives, tiny groceries, a free coffee, a toaster, fuel discounts or Airpoints, reward schemes and collectables campaigns are so hot right now in marketing land. In conjunction with TRA, we've asked normal humans what they think about the various schemes on offer and now we want to hear from you in the industry, so help us out, fill in this survey and you'll go into the draw to win your own reward in the form of a Timex Ironman Move x20 Activity Tracker Band valued at $180.

  • Click here to fill in the survey. It should take about ten minutes to complete. 

We're interested in your thoughts and impressions on loyalty programmes and by this we mean rewards, incentives and customer relationship loyalty programmes. The purpose of this research is to help us understand more about how businesses are using loyalty programmes and what they are looking to achieve with them. The results from this research will be published through StopPress and NZ Marketing magazine. The survey should take about ten minutes to complete. 

As for the prize, the Move x20 lets you track all-day activity, monitor sleep time and quality. And it can be paired with your smartphone to get texts on your wrist, set goals and discover patterns to turn insight in to action. For more info, click here.

This is a community discussion forum. Comment is free but please respect our rules:

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If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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