Big hits, fish ‘n’ chips and rural bits

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Who’s it for: Sky by DDB and Prodigy

Why we like it: Once more, the latest entertaining instalment of Sky’s ‘Match Fit’ campaign hits the spot. And extra points have been awarded for the bravura performance from Grant Fox.

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Who’s it for: ANZ by DDB and Thick as Thieves/Assembly

Why we like it: Speaking of DDB and the Rugby World Cup, ANZ has gone big with its Welcome The World promotion, a competition launched as part of its sponsorship of the tournament that is asking Kiwis to come up with creative ways to welcome the 85,000 visitors expected to make the trip here. And while this ad has a bit of patriotic cheese, it’s mixed in with some genuine patriotic excitement.

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Who’s it for: Hyundai by Assignment Group

Why we like it: Ahhh, the sweet, nostalgic sounds of the Country Calendar jingle. You really can’t lose if you combine that soundtrack with a few glorious images of a shiny Hyundai exploring the beautiful New Zealand countryside.

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