Bell Tea and its funky dancing mugs have done more than show the power of an awesome cup of tea, it has also taken out the Colmar Brunton Ad Impact Award for July.
July was a great month for advertising, and we tested a wide range of amazing creatives. Picking a winner of the Colmar Brunton Ad Impact Award is never an easy task and July proved to be no exception! This month, Bell Tea is the winner with their new creative ‘Full of Feel Alive Flavour.’ This ad marks a departure from the brands previous advertising with a vibrant, humorous and emotive execution, supported by a catchy soundtrack. While the ad performed strongly across the 3 pillars of successful advertising, the TVC specifically stood out in each of the following areas:
- Branding
- Differentiation
- Engagement
See the below infographic for more information about the July Colmar Brunton Ad Impact Award.
