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Publicis Groupe launch new PR and comms network

Publicis Groupe has announced today its new offering MSL, set to be one of the largest communications and public relations networks.

The network will encompass all offerings of a communications and PR agency, and will be headed by Isobell Kerr-Newell, previously Saatchi & Saatchi’s head of PR.

“It is wonderful to be able to continue my career with Publicis Groupe in this exciting new role with MSL. I am looking forward to sharing the tools and global insights of the MSL network with our clients in New Zealand and presenting our distinct form of communications expertise to the market.”

The launch of MSL New Zealand follows the acquisition of MBM and Affinity ID by Publicis Groupe last year, further evidencing the Groupe’s commitment to the New Zealand market.

Margaret Key, CEO MSL APAC & MEA said, “We are excited to expand the MSL footprint into New Zealand and welcome Isobel to our APAC team. Her experience and appreciation of PR as a strategic driver of an integrated model is exactly what is needed and we are fortunate to have a communications leader like Isobel join the MSL global network.”

Michael Rebelo, Publicis Groupe’s CEO of New Zealand and Australia said, “PR and Communications are an important part of the marketing mix for our clients, and as a Groupe, we have felt for some time that we needed to bolster this capability in New Zealand to be able to offer truly end-to-end solutions. With the global firepower the MSL network provides, combined with Isobel’s expertise and local understanding, we believe we have a strong new offering for the market here.”

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