Bacon saved, brought home at Josh & Jamie

New independent agency Josh&Jamie will be adding their unique creative stylings to the Premier and Beehive bacon and ham brands after winning the business without a pitch, a victory that may or may not be related to agency co-founder Josh Lancaster’s insatiable passion for swine (speaking of swine passion, this has to be the perfect gift for the pig aficionado that has everything).

Managing director of Premier Beehive, John Kippenberger (possibly some awkward Christmas dinners if he’s related to the SPCA chief exec Robyn Kippenberger) was impressed with Josh & Jamie’s passion and desire to be part of the business and says the work they’ve done demonstrates that they “really know how to speak to Kiwis”.

Creative partner Jamie Hitchcock says Kippenberger has big plans for his brands this year and both he and other creative partner Lancaster can’t wait to get stuck in with the team, which will also consist of a new PR agency after Haystac, led by general manager Fleur Postill, was appointed to the business.

We’ve been keeping our heads down, pitching hard and chasing new business for the last couple of months while settling into our Grey Lynn office, so to win this piece of business is really exciting, especially for Josh who would eat bacon for every meal if his wife allowed him,” Hitchcock says.

“We’ve also been strengthened by the arrival of Jo Wealleans as group account director,” says Lancaster. “Jo was one of our favourite suits at Colenso and an integral part of some of our best work there – and her mum bought us some lovely cushions.”

Premier Beehive joins Josh&Jamie’s foundation client 3 Wise Men shirts. A new campaign entitled ‘The 3 Wise Men Guide to a 3 Wise Man’ that celebrates ‘the good buggers of New Zealand business’ launched recently in Air New Zealand’s Kia Ora magazine.

It remains to be seen whether Premier and Beehive will diversify into the apparel sector.

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