ASA releases new influencer guidelines for ad content

The Advertising Standard Authority (ASA) has released ‘Influencers AdHelp Information’ which is set to help support the identification of influencer content.

There has been a lot of grey area in the land of the influencers with the likes of #ad, #collab #sponsored #sponcon – And the ASA have put its foot down, stating from September 14 the identification of ad content will apply to all influencer ad content.

Hilary Souter, chief executive of the Advertising Standards Authority, said “The ASA recognised the need for strong guidance in the rapidly evolving space of Influencer advertising. We’re pleased to release this resource in response to complaints and queries we have received on this issue. This will be followed up with training opportunities for the sector to support a level playing field across all media.” 

 The ASA consulted with a range of individuals, organisations and agencies including the advertising industry, public relations and talent management industry, individual Influencers, Government and Non-Governmental organisations and the public.

For more information on the consultation process, view the Influencers AdHelp Information Consultation Report available on the ASA website. 

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