The New Zealand marketing community was in celebration mode at the 2010 TVNZ-NZ Marketing Awards at the Langham Hotel in Auckland tonight. And, after months of trawling through a huge number of entries, some rigorous judging and a fair bit of finalist back-patting, New Zealand’s newest, quirkiest mobile network 2degrees came away with the most back pats on the night, winning three of the big gongs.
The judges praised the Fairfax Media Supreme Award winner 2degrees for its hugely successful first year, which was largely a result of the innovation seen across the whole marketing spectrum.
“It used great insight, they’re brave and innovative and, being quintessentially Kiwi, they’ve got the knack of capturing the hearts and minds of middle New Zealand,” the judges said.
NZ Marketing publisher, Vincent Heeringa slurred with glee: “These awards are reserved for those who execute a great strategy, not just those who make nice ads. But with 2degrees they’ve achieved both.”
And Sue McCarty, NZMA’s chief executive: “It’s brilliant to see such widespread participation throughout the marketing community. As an industry, we should be proud of the work we have been doing. We thank all entrants for their contribution and congratulate this year’s winners for driving innovation and thought leadership for New Zealand businesses.”
A full list of winners can be found below or at www.nzmarketingawards.co.nz. And, rest assured, you’ll be able to read all about the night’s juiciness, the flaming test tubes and the dazzling pyrotechnics on StopPress tomorrow.
2010 TVNZ-NZ Marketing Awards Winners
Fairfax Media Supreme Award
2degrees ‘Staying 2degrees’
New Zealand Post Business to Business Award
Messenger Services Ltd ‘Stuck—we sort it’
Consumer Services Award
2degrees ‘Staying 2degrees’
University of Otago Emerging Business Award
RedWitch Analog Pedals Ltd, RedWitch Analog Pedals
New Zealand Marketing Magazine Export Marketing Award
New Zealand Honey Co. Healthy Honey
Smartsource Marketing Fast Moving Consumer Goods Award
Joint winners: Frucor Beverages ‘V Rocket Man’/Mars NZ Ltd Whiskas Dry Catfood
DNA Not-for-Profit Award
Ministry of Health, The National Depression Initiative
Morton Estate Wines Retail Award
McDonald’s Restaurants (NZ), ‘Weight Watchers Meals’
GEON Rookie Marketer of the Year Award
Anna-Claire Clendon, enlight photo
New Zealand Post Marketer of the Year Award
Adam Maxwell, Independent Liquor
TVNZ Marketing Hall of Fame
Associate professor Richard Brookes
Judges’ Choice Awards
TVNZ Innovation in Marketing Award
Frucor ‘V Rocket Man’
Colmar Brunton Most Authentic Brand Award
Air New Zealand ‘Nothing to Hide’
carboNZero programme Sustainability Award
Wellington Combined Taxis NZ’s first carboNZero certified taxi service
AUT University Transformational Marketing Award
2degrees ‘Staying 2degrees’