AMI's animated creativity takes out July Ad Impact Award

  • Ad Impact
  • September 6, 2016
  • StopPress Team
AMI's animated creativity takes out July Ad Impact Award

AMI's quirky renters insurance ad by Colenso BBDO has been named July's Ad Impact Award winner for its entertaining delivery of the policy. 

The TVC shows a range of possible situations where renters contents might get stolen, like a laptop being swiped on a train or in the park and even leaving a handbag in a club. It also shows the insurance also covers renters if their items get damaged, by accidentally sitting on an iPad or a friend spilling wine all over the lounge. 

According to Colmar Brunton, New Zealanders enjoyed the spot and it created a lot of appeal and affinity for the brand. The spot addressed one of the core challenges facing New Zealand renters, and it arrived at a time when renter security has been a major issue in mainstream media. The creativity of the campaign when combined with the topicality of the issue meant that the campaign really resonated with the target market.   

A Colmar Brunton release said the public is "more likely to use AMI in the future as they felt the ad was credible and relevant while providing them with new information about AMI".

Colmar Brunton also said the clever, entertaining animated style of the advertising has generated a lot of talkability among the public.

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  • Advertising
  • January 18, 2019
  • Caitlin Salter
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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