Air New Zealand release new Christmas ad via Bastion Shine

With Christmas just around the corner, Air New Zealand is serving up ‘A Magical Delivery’ and offering Kiwis the chance to win daily prizes for the 12 days of Christmas, including Airpoints Dollars™ and two return tickets to New York.

Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says it’s been another tough year for many New Zealanders but things are looking up with international travel on the horizon in 2022, including the launch of the airline’s long-awaited New York route.

“We’re excited to be able to provide some cheer and happiness this holiday season and to be reconnecting friends and whānau when international travel restrictions ease in early 2022.”

Air New Zealand’s 2021 Christmas video is created in conjunction with lead agency Bastion Shine, produced by Reel Factory and directed by Josh Frizzell. It sees Santa Claus unable to deliver Christmas presents to Aotearoa and calls on his trusty Air New Zealand friends to ensure Aotearoa gets the Christmas it deserves – with a pinch of magic.

There are also a few festive surprises planned for customers throughout the holiday period.

“Some magical deliveries will be happening on board selected flights and in our ports. The daily prize draw along with some surprises around the country are our way of saying thanks to our valued customers for standing by us through another challenging year,” saysGeraghty.

Bastion Shine CEO Simon Curran says: “There’s no doubt that the whole country has been looking forward to Christmas more than ever this year, so we’re glad to work with our amazing partners Air New Zealand to add a little extra cheer to this festive season. And thankful that we can look forward to 2022 with some optimism, both for Air New Zealand and for the entire country.”

Director Josh Frizzell adds: “What a great gig to get at the end of a very trying few months in lockdown, love the Air New Zealand crew and the team at Bastion Shine, full support from Reel Factory and a great cast and crew. The dream job to take us all into to Christmas. Thanks Santa!”


Client: Air New Zealand

General Manager Brand and Marketing: Jeremy O’Brien
Brand and Marketing Manager: Mariam Tawfik
Brand Manager: Tara Ryan
Content Delivery Manager: Summer Skelton

Agency: Bastion Shine

Chief Creative Officer: Rich Maddocks
Art Director: Clementina de Ruiter
Copywriter: Rachel Jamieson
Group Business Director: Chris Hotchin
Business Director: Danny Murphy
Chief Strategy Officer: Andy McLeish
Group Strategy Director: Ryan Jordan

Reel Factory

Director: Josh Frizzell
DOP: Darryl Ward
Producer: Phil Liefting
First AD: Ian Craig
Production Manager: Simon Woodard
Production Designer: Guy Treadgold
Gaffer/Grip: Craig Muirhead
Wardrobe: Michelle Marchant
Offline Editor: Julian Currin
Colourist: Marc McCarthy
Sound: Liquid Studios
VFX: Cirkus Animation

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