Bank of New Zealand and Colenso BBDO have collaborated to remind New Zealanders of the important role a business can play in someone’s life.
The ad, directed by Nathan Price at Ruskin, follows a teenage boy with a love for dance living in rural New Zealand. While his skills and dedication to dance are obvious, it’s also clear he’s alone in his pursuit. His story of isolation is set to a stripped back cover of Robyn’s song, ‘Dancing on my own’. The end reveals that while he might be physically disconnected from the people who love what he does, he’s connected through an online dance school.
“It’s been a hard year for businesses. Now felt like the right time to advocate for their importance again – to remind us all of the influence they have in the lives of everyday New Zealanders,” says Colenso BBDO Chief Creative Officer Simon Vicars.
“There’s so much uncertainty that comes with being a teenager. This is a story of a business that doesn’t just teach dance, but reassures a kid he’s not alone.”
Bank of New Zealand are market leaders in the business banking category, with more lending to business customers than any other bank in the country.
Amy Phillips, GM Marketing and Design at BNZ, says: “At our heart, we’re the bank that backs businesses and the people behind them. The last 18 months have been tough for New Zealand’s businesses, but we’ve stood by them and helped them adapt, knowing the important role they play in our communities.”
The ad which was shot across two days in Tūākau, will run on TV, digital and is supported by OOH and social.
Client – BNZ
Agency – Colenso BBDO
Production Company – Ruskin
Director – Nathan Price
Executive Producer – Claris Harvey
Producer – Helen Naulls
DOP – Ginny Loane
Editor – Luke Haigh
Colourist – Ben Eagleton
Online – Damon Duncan & Rhys Dippie
Post Production – Assembly
Music & Sound – Franklin Rd
Media Agency – Hearts & Science