Air New Zealand recruits rugby's Men in Black to keep fliers safe

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  • August 13, 2015
Air New Zealand recruits rugby's Men in Black to keep fliers safe

Air New Zealand lodged itself firmly into the glow of the upcoming Rugby World Cup by launching a new safety video featuring the All Blacks depicted in a Men in Black setting.

The five-minute clip shows chief protagonist Richie McCaw and his sidekick Dan Carter walking into the Men in Black building for a meeting with Agent Zed (played by actor Rip Torn), who instructs them to keep Air New Zealand passengers safe. 

What ensues is a safety rap performed by Stan Walker with some reasonably impressive supporting vocals by Israel Dagg. And rugby fans will also enjoy cameo appearances from former rugby players Martin Johnson, David Campese and Agustin Pichot.

This is the second safety video that has been dedicated to the All Blacks, with an earlier, slightly more conventional, video being released in 2011.


The latest clip follows on from the surfing themed safety video, which featured shark-punching pro surfer Mick Fanning alongside a range of other surfing celebrities.        


In this instance, All Blacks footwear sponsor Adidas also appears to have lent its support to the safety video, with its sneakers featuring prominently throughout the video (Frank the pug also compliments the shoes of Carter and McCaw). StopPress understands that this was not a product placement deal and that the All Blacks were obligated to wear official sponsor gear during the shoot.  

As with the previous safety videos, this one was again developed by creative agency True and this time shot Campbell Hooper from the Sweet Shop.     


Agency: True Auckland

Executive Creative Director: Craig Pethybridge

Deputy Creative Director: Dom Antelme

Senior Art Director: Ian Sweeney

Group Account Director: Helen Prangley 

Agency Producer: Jozsef Fityus

Production Company: The Sweet Shop

Director: Campbell Hooper

Producer: Andy Mauger

Executive Producer: Fiona King

DOP: Andrew Stroud

Production Designer: Rick Kofoed

Editor: Damien Shatford

Post Production & VFX: Beryl

Music: c/o Sony

Audio Mix: Liquid

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