Who's it for: Unitec by Special Group and Film Construction
Why we like it: Filming three students at the start of the school year to promote an academic institution is a particularly brave move, but taking the reality TV approach appeals to the target demographic and linking an advertiser to a broadcaster is very smart (you can read about the thinking behind the campaign here). Not only that, the stories seem engaging enough to maintain the viewer's interest, it's filmed beautifully (take a bow Andy Morton), it's refreshingly honest and it's a great way to show the transformative effects of education.
Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ's Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.