Ads of the week: 20 November

  • TVC of the week
  • November 20, 2018
  • StopPress Team
Ads of the week: 20 November

Who’s it for: New World by Clemenger Group

Why we like it: Showcasing the variety and faces of New World, and how its food gets from production to presentation to plate, makes for a colourful and enjoyable spot. It definitely made us a bit hungry watching the different iterations.

Who’s it for: AA Smartfuel by Rainger & Rolfe

Why we like it: This radio campaign is unexpected and funny – with a woman getting distracted by the app at the altar and car noises subbed in for what appears to be swear words during a chat between two mates. We really like the playful humour and effective touch, and look forward to further ads. 

Who's it for: Trade Me

Why we like it: Trade Me employees talk about acts of kindness done by its members for World Kindness Day, and thank its community. The examples will bring a smile to your dial and make you want to celebrate being a New Zealander. 

This is a community discussion forum. Comment is free but please respect our rules:

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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