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Accor launches million-dollar marketing campaign

After two years of disrupted travel and paused holiday plans, Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with loyalty benefits.

The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra and ibis; connects them to ALL.com; and highlights the many benefits of the ALL – Accor Live Limitless loyalty programme, such as room upgrades and limitless experiences. 

Accor Pacific Chief Executive Officer, Sarah Derry, says: “Increasingly, our guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.”

”Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.” 

Credits

Client: Accor
Marketing Direction: Accor Pacific Vice President Marketing & Customer Experience Nicolas Gronier, and Accor Pacific Marketing Manager Heather Nicholls
Creative Agency: Involved            
Creative Team: Creative Lead – Paul Prickett, Producer – Angela Italiano, Digital – Jules Lye, Visual Effect (VFX) – Fletcher Wilson
Media Agency: iProspect              
Account Management: iProspect Client Partner Laura Ashton, iProspect Client Director Jennifer Meyer

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