A tale of two dogs

When city dog Bjorn moves to a rural farm, barely a second passes before he starts mucking in with his new companions.

Featuring in a new TVC from Purina NZ’s dog food Tux, created by strategic and creative agency The Enthusiasts, Bjorn’s story celebrates the brand’s 70-year anniversary of being baked in New Zealand.

Bjorn’s curly white fur is soon covered in mud – from his paws to his baby blue bow – from chasing the quad bike, herding sheep and running after the farm dogs.

“It’s a story about our unlikely hero finding his inner Kiwi dog,” says Jamie Hitchcock, Creative Partner at The Enthusiasts.

“Earning the respect of the farm dogs and finally being welcomed into the pack – literally Bjorn Again! It’s about Tux feeding the Kiwi spirit in all our dogs – no matter who they are.”

To that point, while Tux is well known for feeding the farm dogs of New Zealand, it also has a rich history in the city as well, says Mark White, Head of Marketing at Purina NZ and the aim of this ad is to celebrate the qualities that connect both of these worlds.

Martin Yeoman, Strategic Partner at The Enthusiasts adds, “Tux has an amazing history of great storytelling and we wanted to create something that had universal appeal – it’s a dog story that everyone can relate to and hopefully love.”

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