Sponsors Wetspac attracted entries to the NZ Dairy Industry Awards with a newspaper ad appealing to the innate sense of style dairy farmers are renowned for. And the creative culprits behind the ad, .99 have been rewarded for their efforts by taking out NAB’s Decemeber Newspaper Ad of the Month award.
Judges agreed “the ad made the subject interesting. With engaging copy and attention to detail, these guys cared about
what they were doing”
Credits for the December winner:
- ECD: Craig Whitehead
- CD: Paul Hankinson
- Head of Copy: Mark Easterbrook
- Head of Art: Nic Hall
- Art Director: Zac Lancaster
- Copywriter: Tom Cunliffe
- Designer: Jon Tricklebank
- Account Service: Kristyna Walters
DDB’s Rialto ‘King’s Speech’ ad was January’s Newspaper Ad of the Month winner. Dynamic duo Andy Fackrell and Toby Talbot came up with the innovative and highly amusing campaign. Which judges said was “So well written you wanted to keep reading, which is rare. The campaign thought is fresh, and we haven’t seen this idea before.”
Credits for the January winner:
- Creatives – Rory McKechnie and Damian Galvin
- Creative Directors – Chris Schofield and Regan Grafton
- Executive Creative Directors – Andy Fackrell and Toby Talbot
- Retoucher – Gordon Moir
- Suits – Danielle Richards, Brad Armstrong and Victoria Meo
December and January’s judges were Nicci Doak – M&C Saatchi, and Connan James – WhybinTBWA.
December and January’s winning creative teams receive $250 cash each with the ads sponsored by the NAB into
the 2012 Axis Awards. The ads will also appear in the “What’s New” section of AdMedia and are now Finalists in the 2011/12 $10,000 Newspaper Ad of Year competition judged later this year. Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email [email protected] for competition details. To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website
