.99 puts one in the plus column with Tower win

After a pretty intense rough patch, where three of its big clients—Vodafone, Air New Zealand and Westpac—went west in quick succession, .99 has been on the hunt for a few wins and it’s received some welcome good news after being appointed as the full service agency for Tower following a recent head to head pitch against M&C Saatchi. 

AIM Proximity was the incumbent and created the recent animated campaign with Kaleidoscope, but it didn’t participate in the review.


“With everything our country has been through over the last few years, people want an insurance company they can trust and one that makes the process simple and easy to understand,” says head of marketing Mark Savage. “We have over 140 years experience in helping New Zealanders look after the things they value, but now we’re looking to the future and to what insurance and investments mean to Kiwis today. We were hugely impressed with the ideas, strategic thinking, dedication and good humour the team at .99 brought to the table and we’re looking forward to bringing these ideas to market.”

.99 will be responsible for all brand, direct, retail and digital for the business and, not surprisingly, .99’s executive creative director/chief executive Craig Whitehead is enjoying getting down to business. 

“It’s a real privilege to be working with one of New Zealand’s most established brands. We’re incredibly excited by this partnership and are looking forward to helping to further strengthen Tower’s position and make their communications work harder than ever before.” 

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