New Zealand Out of Home specialist agency Billie has announced that it has engaged Seedooh’s independent verification platform to deliver independent verification and real time data for its clients.
Established earlier this month by Rohan Prasad and Ben Poole, Billie offers a full suite of services to clients who want to reach five million New Zealand consumers through the power of Out of Home, without the need for dealing with individual Out of Home companies.
“We are making New Zealand’s Out of Home more accessible, more effective and more measurable for our agency and advertiser partners from New Zealand, Australia and other international markets,” says Prasad.
“Seedooh’s independent verification platform provides complete confidence that we have visibility of how our clients’ campaigns are being delivered. For all of our partners, particularly the international ones, independent proof of delivery is a critical hygiene factor.
“We’ll also be able to work with the automated and standardised, near real time data for meaningful campaign analysis.”
Seedooh, which has always-on system level integrations with the majority of Out of Home networks in Australia and New Zealand, provides third-party verification in line with global best-practice assurance standards (SOC2).
Seedooh Founder and CEO, Tom Richter, says that he was pleased to be working with Billie, who are helping educate and inform advertisers of the power of Out of Home and growing the sector.
“It’s an exciting time for Out of Home in all markets, not least New Zealand, where Billie are making their extensive and specialist expertise available to the rest of the world,” he says.