New Zealand’s very first Out-of-Home specialist agency, Billie, has launched and offers a full suite of services to clients who want to advertise across Out-of-Home media without having to deal with multiple providers.
Billie acts as an intermediary, offering campaign planning, strategy, creative solutions, reporting and analysis, programmatic and bespoke assistance across the Out-of-Home landscape.
Founders Rohan Prasad and Ben Poole both have extensive experience in the Out-of-Home and media industry and saw an opportunity to make campaign planning seamless for Australian and local clients wanting to engage in this media channel in New Zealand.
Prasad says: “The outdoor media landscape is changing as rapidly in New Zealand as it is globally. With growing sophistication across digital technology, audience data, and an evolving programmatic offering, it can make planning and buying a complicated and time consuming process; particularly if there is limited knowledge of the landscape and players within it.
“This can be particularly difficult for businesses that plan media in house, or independent agencies looking to grow their media arm, so we provide a local and dedicated team to help introduce those brands to effective and experienced outdoor outcomes.”
Billie simplifies and owns the process for clients to ensure the most effective and informed Outdoor campaign is executed, giving precious time back to the marketers.
The agency plans to champion outdoor advertising in its entirety, which includes digital and static billboards, bus shelters, retail spaces, airport environments, transit to office space and more – providing clients with a dedicated resource to help navigate an evolving landscape.
Poole adds: “A particular focus for Billie will be on education in market. How creative, technology, and brands can better work as one to unlock the true power of the channel. Contextual relevance, targeting capabilities, justifiable audience measurement, and an ultimate blank canvas makes it a valuable platform to establish traditional brand pillars and short term sales objectives like never before.”
Billie launched on the 6th of September and more information can be found at www.billiemedia.co.nz