According to Nielsen’s AIS data, Revlon spent $4.1 million on advertising in New Zealand in 2010 and $3.3 million to the end of October this year (base rate card value), largely in magazines and TV, and, as part of a global alignment, MediaCom has taken over the media planning and buying in New Zealand from DraftFCB.
We’d heard whispers about the move last week and had been told that DraftFCB found out about it around two weeks ago. DraftFCB’s Derek Lindsay didn’t return our call last night but MediaCom’s Nigel Douglas sent through a release later that night from WPP HQ in New York HQ confirming that the agency had been appointed for all of Revlon’s brands across all Revlon markets as of January. Mediacom has been its media agency-of-record since 2009 in the U.S. and Canada.
The international appointment will be coordinated from MediaCom’s New York office and there was no account review.
“MediaCom has been a strong strategic partner for our brands in North America. We are excited to work with them in all of our markets to benefit from a consistent global approach,” says Julia Goldin, global chief marketing officer at Revlon said in the release.
“Our growing partnership with Revlon illustrates how the fantastic work being done at MediaCom U.S. has been driving success across our global network,” said Stephen Allan, MediaCom Worldwide Chairman and chief executive. “We’ve already seen this being recognized officially, as our U.S. operations were a key contributor to our third consecutive win for Media Agency Network of the Year at last month’s M&M International Awards.”
Mediacom Australia was also named B&T Agency of the Year and Media Agency of the Year recently.
