10 takeaways from AdRoll's guide to getting Instagram right

  • Slide show
  • October 6, 2016
  • StopPress Team
10 takeaways from AdRoll's guide to getting Instagram right

With more than half a billion users and 200,000 active advertisers, Instagram is expected to top $3.2 billion in international revenue this year. And while we aren't privy to the exact number of users on the social network in New Zealand, local marketers have certainly been tapping into available inventory to showcase their wares.

As is the case with most digital channels, marketing on Instagram is definitely a work in progress and it will take some time before clear best-practice models are delineated. To put it into perspective, brands have had over 50 years to hone their skills on television and even longer on radio and television, but only 13 months—in the local market, at least—to experiment on Instagram. What this means is that mistakes will invariably be made along the way.

To help marketers along this journey, AdRoll recently developed a report on Instagram, outlining what works and what doesn't. This is definitely not a catch-all, but what follows are ten tips, curated by AdRoll's PR and content manager Sophie Randall-Hughes, reminding marketers what they should be looking out for when using Instagram.  

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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