FCB chief creative officer James Mok is set to depart the agency after 14 years to pursue consultancy opportunities.
Under his leadership, FCB has created some long-standing campaigns such as Pak’nSave’s 'Stickman', which this year celebrated its 10th birthday, and Mitre 10’s 'Sandpit'. Other campaigns include Depression for the Ministry of Health, It’s Not OK Family Violence, the globally awarded 'Driving Dogs' for Mini, and multiple campaigns for Vodafone.
In addition to his role in New Zealand, he has also provided creative leadership across the Asia Pacific region and the wider global FCB network.
In the announcement, Mok says he's had an immensely rewarding time at FCB and now it feels like a good time to challenge himself again.
"I’m extremely proud to have helped FCB become New Zealand’s most effective integrated agency, and to have had the opportunity to work with international clients, creative leaders and teams around the FCB network. I’m grateful to have worked on some amazingly successful projects with many great clients, alongside a very talented and committed team. I leave knowing the culture is in rude health and there’s a great leadership team in place. Making change happen has always been my driving purpose, and with our industry evolving at pace, I’m excited to explore new opportunities to help brands and businesses grow.”
Bryan Crawford, chairman of FCB New Zealand, says it's been a privilege to have worked alongside a truly generous, humble and collaborative leader and partner.
"James’ extraordinary contribution to FCB’s long-run success stretches far beyond the creative department and includes his membership of the management team that has led the growth and evolution of the business. He leaves an enviable legacy and an agency in great heart thanks to his selfless commitment to making us better every day.”
Mok will be leaving the agency later this year, a move following that of Dan Martin, who last month left the agency and his CEO role. Mok also joins a number of senior staff who have departed the agency in the past year, including Fleur Head and Kamran Kazalbash, formerly managing director and general manager of retail respectively, and Rufus Chuter, managing director of FCB Media.
Following Chuter's departure, Blair Alexander was elevated to the role of media managing director.
Now, with Mok leaving, Tony Clewett, executive creative director, will continue to lead the creative department as he has for some time. FCB anticipates announcing new additions to the creative team in the near future.