Colenso BBDO cramps up after golden run

  • Advertising
  • May 13, 2014
  • Ben Fahy
Colenso BBDO cramps up after golden run

There hasn’t been much bad news for Colenso BBDO in the past few years, with a host of big account wins, some big hires and a regular stream of big awards. But managing director Nick Garrett has confirmed it has had to shuffle the deck and say goodbye to a handful of staff on account of what he says are changing client demands and a couple of projects that didn’t come to fruition.

StopPress was told that Colenso BBDO had made some big staff cuts last week, with a figure of ten percent of the total headcount bandied about. But Garrett denied that was the case and while he couldn't discuss any specifics or talk about who was departing, he said the decision affects five or six staff. 

He says this isn't a nice part of his job, but on the plus side, he says there won’t actually be any reduction in the agency’s total headcount because, based on the type of work that’s been coming through the door and what clients are asking for expertise in, it is hiring more staff in the social, CRM and direct space.

He says the "recalibration" is not reflective of a client loss, but he admits that a couple of big projects for existing clients were “pulled for the right reasons” and there has been a dip in spend in Q2.

“As tough as it is, workflow is never constant. We have peaks and troughs. So we had to restructure the agency’s resources.” 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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