Leading consultancy Stitch has announced the appointment of Cobus Taylor as Digital Performance Manager, signifying a pivotal step in Stitch’s growth trajectory and its commitment to excellence in digital marketing services.
Taylor arrives at Stitch with an impressive track record of success and innovation in the marketing field. With over sixteen years of experience, he has been a driving force behind significant growth in several household brands globally and in New Zealand, such as SIXT, Canon, Nestle, Cisco, Chorus and more.
His previous role at krunch.co as senior social media manager saw him lead the company to break records in digital campaign performance. Furthermore, his impactful tenure at FCB New Zealand as Performance Director and other leading agencies has equipped him with a diverse skill set and a deep understanding of the digital performance landscape.
In his new role, Taylor is set to take ownership of the digital performance function at Stitch, optimising and elevating the consultancy’s client strategies. His proven expertise, particularly in harnessing the power of first-party data, is more relevant than ever with the digital advertising landscape facing the challenges of a cookie-less future. Taylor’s forward-thinking strategy in this area aligns seamlessly with Stitch’s vision for data-driven and customer-centric marketing solutions.
Stitch’s team is expanding to accommodate its growing clientele and to enhance its service offerings. Taylor’s arrival is timely as he brings a wealth of knowledge and experience that will contribute to Stitch’s mission of delivering cutting-edge marketing strategies.
“Cobus’s appointment underscores our dedication to not just keeping pace with, but actively shaping the future of digital marketing. His strategic acumen, especially in the realm of data utilisation and his results-oriented mindset, will be instrumental in driving our clients’ success,” stated Adnan Khan, Co-Founder, at Stitch.