Movings/Shakings: 24 May

Digital duo

Colenso BBDO has boosted its roster with the addition of two new staff in the digital/social media team.

The first new hire is Neville Doyle, who joins from the UK with a heavy focus on social media. Doyle is a seasoned and highly awarded digital/social strategist who has worked at Tequila/TBWA, The Walt Disney Company and Momentum and has developed global and pan-European digital campaigns for the likes of Sony PlayStation, Nestle and Disney Interactive.

Complementing Doyle’s planning is Jessica Blake, who has been appointed as digital community manager. Blake started her career in advertising at Colenso BBDO working on the Frucor account, including managing the digital and social content for V.

Following her time at Colenso she was part of the team at 2degrees responsible for driving growth in the pre-paid sector. Her focus will be to work with clients on how to approach social media, including working on content creation, tone and ultimately developing brand presence and engagement.

"Social is mainstream for contemporary marketers and the appointment of Neville into a dedicated role within the integrated planning team reflects our commitment to continue to push the boundaries in this space," says Greg Forsyth, digital business director at Colenso. "At the same time we are developing other areas of the business with new hires like Jess who will bring valuable social experience to bear directly on our clients businesses day-to-day."

Changing channels

The Radio Bureau's communications manager Fleur Herscott is departing after around six years with the organisation. But it's not clear where she's departing to just yet. 

TRB’s branded content & comms manager Darryl Paton ([email protected]) and branded content & comms co-ordinator  Rosie Morrison will fill the void. 

Stuff and nonsense

Director Steve Saussey and producer Yolande Dewey have ventured out on their own and launched a new production company called Stuff and Nonsense.

"We intend to use our brains and experience to continue to make advertising that people actually want to watch," say the pair. 

Film Construction co-founder Perry Bradley wished Saussey all the best in the future and in a release said "he’s been a fantastic bloke to work alongside and we know he’ll keep making great commercials on his own". 

Film Construction’s other co-founder, executive producer Peter Hewitt, took the opportunity to say that over the past year and a bit, the company has been undergoing a quiet transformation.

“While the focus remains firmly on TVC work, highlighted by the recent signing of up-and-coming directors Hugh Mitton & Michael Humphrey, Film Construction is expanding into the television world further with several acquisition deals in the works with major networks in New Zealand and Australia for both format driven and original scripted television shows,” he says. “With the global interest in new media and digital technologies it’s essential for a company like ours to embrace it. Like many of our peers we’re looking to diversify our offering to agencies and see this as a positive step forward. After all, telling beautifully shot great stories – whether it’s a 30 second TVC, a two-minute web film, or producing a documentary for agencies and their clients – is what we know, and what we love doing. We recognise it’s about producing quality content regardless of the play out medium; that’s why Perry’s working on X Factor, Michael and Scott are producing television VTs for a live show, and then there’s our other digital content production.”

Film Construction has also been working on the digital side of advertising completing online visual work with various agencies for Adidas, Red Bull, NZTE and 2degrees.

Good times

Boutique Auckland agency Goodfolk has added two new senior hire, with creative director Mikkel Johannessen (formerly Colenso BBDO and Droga 5, bottom) and design director Scott Crickett (formerly Y&R NZ) joining the team.

"Mikkel and Scott bring a greater strategic focus to the business so we can continue to broaden our overall capability and reach," says director Michael Easton. "This year is all about hand-picking a menacingly creative, kick-arse team – and to this extent we are well on the way." 

Goodfolk originally began its life as the very secular The Church before breaking away from the Wellington branch in 2011, and then rebranding as Goodfolk.

"It's been quite a journey", says interactive director Benn Winlove. "We've had years of bringing Semi-Permanent and WeCanCreate to the creative industry but this year is all about our clients, us and the next phase of our evolution". 

Russel shuffles

Danielle Russel is departing her role as communications and administration assistant at CAANZ and communications editor at Food Industry Group after just under a year in the job and plans to focus on freelance writing, particularly in the realm of healthy food and cooking. 

Before joining CAANZ she was a media and communications intern at political thinktank Maxim Institute.

Bees knees

Media Design School students Timothy Gavriel, Jimmy Kaufisi, Kieran Beck, Sam Pascoe, Priya Ratan, Kiran Strickland, Renee Warner and Hannah King scored all four finalist places in the World Wide Student Brief for the Bees Social Media competition

“Whilst we’re congratulating current students, we really must send out a bunch of proud bear hugs to all The AdSchool grads that did so well at the Axis Awards,” says course leader Kate Humphries.

The executive judging panel awarded the Emerging Talent Award to Ben Polkinghorne and Anna Stickley for ‘demonstrating outstanding talent as newcomers to the industry’, and also awarded them an Axis Gold for their Samsung Instant News Satire as well as two silvers and four bronzes for Samsung and their Trial by Timeline for Amnesty.

Polkinghorne has just been picked as one of 35 creatives under the age of 28 to attend the 2013 Young Creative Academy in Cannes.

In other graduate wins, Graeme Clarke won a Gold Axis and a swag of silvers and bronzes for The V Motion Project; Tom Paine was part of the team that won the Grand Prix from the Craft jury for the Metamorphosis campaign for Good Books; Emily Drake and Sarah Litwin- Schmid were in the Axis Gold winning team for Toyota’s cat commercial; and Iain MacMillian, Anthony Wilson, Tamryn Kerr and Rachel Walker all picked up some metal on the night.


Mi9 continues to welcome new humans, this time with three appointments. 

Melissa Hills is a replacement who has been appointed associate news producer. Based in Auckland and part of Mi9’s trans-Tasman news and content team, she oversees news and content production for website msn.co.nz. Hills joins Mi9 from the UK, where she most recently worked as a senior reporter at Newsquest-owned Essex daily Basildon and Castle Point Echo.  

Charlotte Cowan has been appointed to the new role of entertainment producer. She is responsible for the MSN New Zealand entertainment site, Entertainment Fix. Cowan is a former deputy editor of Cleo magazine and joins Mi9 from New Zealand Magazines, where she worked as an editor.

On the advertising front, Hayden Tan has been named as replacement campaign manager. He is responsible for the launch and monitoring of client advertisements across Mi9’s network. Most recently he held technical customer support roles at Wellington City Library and Land Information New Zealand.

A fruitful hire

Darryl Edradan, previously senior creative designer for Communication Design International (CDI) Singapore, has been appointed as the new production designer at Orange Group.

He joins the Orange team with over ten years of international production design experience in the exhibition and experiential event marketing industries.

At CDI, he was responsible for directing the design team to deliver the design solutions (spatial and graphic) for events, exhibitions and showroom design for Volkswagen, Honda and Kia Motors.

“We’re delighted Darryl chose to join Orange," says chief executive Tony Gardner. "His skill-set and expertise is advanced beyond that which we’ve seen within the New Zealand event and exhibition industry. His appointment ensures that all of Orange’s current capabilities are not only maintained, but extended and improved immensely."

Prior to CDI, Edradan was with Kingsmen Exhibits as senior designer and team leader of the integrated marketing and communication solution team, managing requirements for BMW and Mini in countries including Saudi Arabia, Dubai, Korea, China, Brunei and Singapore

“He is highly creative and can produce more complex 3D renders than we’ve seen in this industry before, using highly-specialised software that allows for greater flexibility and improved aesthetics whilst retaining the accuracy of the spatial design elements”, Gardner says.

Other highlights of his career include major projects such as the Ministry of Home Affairs Road Shows, SK II Road Show and the Interior Retail Design for Dolce & Gabana at Harvey Nichols in Hong Kong.

Fighting fit 

Zumba Fitness has appointed PPR to manage its public relations within the Australia and New Zealand markets.

Following a competitive pitch, the PPR team was selected to work closely with the largest dance, fitness and lifestyle brand in the world to oversee its communications activity, further raise awareness of the brand and empower the Zumba Instructor Network within Australia and New Zealand.

Since its foundation, Zumba Fitness has become the world’s largest and most successful dance-fitness programme. With 14 million loyal fans attending classes on a weekly basis across 185-plus countries, the Zumba programme has separated itself from other fitness programmes by providing not just emotional and physical benefits (500-1000 calories burned in an average one-hour class), but also a social community for those looking to “party” rather than just “exercise.”

Now in its second decade of existence, Zumba Fitness further distinguishes itself in having become a lifestyle all its own, transcending media platforms via top-selling fitness DVDs (12 million sold); an apparel line capturing attention among industry giants; the No. 2-selling fitness franchise in video-game history (9 million sold); and Fitness Concerts touring the globe that feature famed artists live on stage.

“With many of our staff already participating in Zumba Fitness parties on their own time, we feel this is a perfect match," says Jonathan Tudor, general manager at PPR Auckland. "We have a strong belief and passion in the ethos of what Zumba is all about and we are looking forward to working with the amazing Zumba team to help them to expand the community here in Australia and New Zealand."

Digital delights

Digital sales house Ad2One has teamed up with Nigella.com and Foodlovers.co.nz to offer brands in New Zealand the opportunity to advertise.

Nigella.com offers recipes, news, tips, advice, books and kitchenware and a community environment for fans to engage with each other and share their food passions. New Zealanders are the sixth most frequent global visitors to the site, which has over 1.7 million unique users.

Foodlovers is one of New Zealand’s most trusted sources of everyday information and inspiration about food. Owned and operated for over 14 years by renowned New Zealand food writer Helen Jackson, it provides recipe, seasonal information, blogs and forums, restaurant guide and rich media content via Foodlovers TV. The site has over 2,600 daily users and generates 257,791 monthly impressions.

“Nigella’s dedicated, passionate and engaged fans are a valuable audience for advertisers who want to connect with food and drink lovers and showcase their brands in a highly targeted and contextual environment.” said Lisa Ison, New Zealand country manager. “As a locally owned and operated site, Foodlovers has built a deeply loyal, highly engaged audience that provides a quality environment for brands who want to reach passionate foodies in the region.”

Both sites offer advertisers an extensive range of premium branding opportunities from editorial, banners, eDM, recipe integration, skins and banners, video and competitions.

Nigella and Foodlover will join its New Zealand portfolio of premium food websites, which also includes Delia online, Jamie Oliver, Allrecipes, and Gourmet Ads.

Ad2One also announced the recent addition of Telegraph.co.uk and Mini Clip games to its advertising network. 

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